With an all star cast including Koby Bryant, Kanye West, Bruce Willis and Danny “Machete” Trejo, this 5 minute long Nike advert directed by Robert Rodriguez, surely must be up there with the most expensive adverts ever made. Very cool indeed.. even if you don’t like basketball!

Trousers London, a friends London based premium jeanswear label has produced a new video to promote their work called ‘Denim Architects’.

Directed by one of the co founders Arturs Naumovs, they used a unique technique involving two Canon 5D cameras at slightly different angles to produce a very interesting 3D effect around the focal figure. The original soundtrack is also very well done.

Michael Tompert has created a homage to Apple by destroying some of its more iconic products from the last few years. Using a variety of methods, including shooting holes in them or running them over with a train, he has created a highly detailed and beautiful set of photo’s, which he showed off last week in an exhibition in California.

check out the Cult of Mac article for more pictures.

The BBC has an interesting little piece about Ben Wilson, an artist who has taken to the streets of London in an attempt to brighten them up by painting on bits of used chewing gum.

Over the last 6 years he has completed over 8000 miniature pieces of art ranging from personal paintings to commissioned works.

via @vvit

Check out this video where some of worlds best riders take part in a 3D art project involving a huge 3D Projection Mapping installation. The riders are tracked by infra-red in real time and appear to have direct interactions with the projections on the 2 jumps and giant inflatable sphere in the middle.

The event, known as Red Bull Off The Planet, was created by ENNES in Melbourne, Australia. Check out the more in depth ‘making of’ video after the jump…!

via iFind Media

Dentsu London have created an interesting stop motion video titled “Making Future Magic: iPad Light Painting”. The interesting part is that it is composed of hundreds (possibly thousands) of light painted images that were created using an iPad.

The result is a very cool video, which includes a breakdown of how it all works so you get an idea of how complicated the whole thing was to create.

Time to get the DIY kit out and try and follow in Harisson Krix’s 749 footsteps to make this fully functioning Daft Punk Helmet!!

It took him over 17 months, but the finished product looks well worth it.. Now i just need someone who is any good at making things to help me out! Any volunteers?

Check out the very cool video after the Jump!

The name may conjure up visions of a tacky throwback from the 70′s, but this is actually one cool looking chair.. i would definitely buy one!

Its made from 200 meters of Electroilluminescant wire which can be flashed on and off for your own home disco effect.

more pictures after the jump…

The new iPhone was finally released today to a chorus of cheers from the patient Apple fans around the world.

Queues formed outside stores throughout the uk in the early hours (or yesterday in the case of Apples flagship uk store in Regent street), and I’m afraid to say that I was in one of them.. Were you?

More info and pics after the jump…

Google are celebrating the 30th anniversary today of the Japanese release of Pac Man with an interactive doodle, a first for the company.

Go to the homepage on google.com and you are presented with a full 256 level playable Pac Man game complete with kill screen!!!

Divisive is the first single on ‘WHB’ the debut album from We Have Band.

Its directed by french duo Jul&Mat who have also done some other interesting work including the video for Metronomy’s ‘On The Motorway’. Their approach is definitely fun and original, so be sure to check out some of their work.

If you have ever wanted to live somewhere with a fantastic view, say San Fransisco bay or perhaps Sydney Harbour, but have never had the opportunity, then Rational Craft have the perfect solution for you with Winscape. The only problem is you will need two huge plasma televisions, a fairly powerful computer, a spare Wii remote, light sensor and Handy Andy to build it all for you!!

The result is actually quite cool.. A dual window display with a choice of scenes, that actually move depending on where you are in relation to the window to give you a very convincing depth perspective. You do have to wear a big piece of metal around your neck, but its worth it right?

via TUAW