I’ve seen a lot of viral intergrated/interactive adverts on Youtube lately but few better than this. It is not for the most exciting brand in the world but Tippex have shown great originality here. I wont bang on it about too much, you just gotta try it. See how long, if at all, it takes you to uncover a scenario that they haven’t got! Try here.
A friend of mine forwarded me a link to this Youtube clip of Studio 8 creative director, Matt Willey setting out about designing a magazine spread. Sounds boring I know but I actually found it incredibly engrossing. This simple, quite non-eventful video really resonates with the graphic designer in me.
Stuff like this takles a LONG time and finding the perfect solution through a little nudge here and little tweak there is the painstakiung stuff that never gets seen by the client. This is why intend to record everything I ever do as a designer, bang and happy tune over the top and include the video with my invoice.
Ages ago I posted about the Old Spice ”The Man Your Man Could Smell Like’ advert. Since then they have released a load more adverts that have gone on to become a viral masterpiece, rejuvenated Old Spice as a brand and won endless awards for their troubles.
However, for me, one of the best things to come from this brilliant campaign is the all the spoofs and parody’s of the advert that I keep seeing about. The one above, for Harold B. Lee Library, is by far my favourite… it is fucking brilliant!
Simply put, this ad is a shameless rip-off executed incredibly well, but above all else it just reminds you of how good the original was and leaves you with a desire to watch it again (well, I did anyway!). Another example of how much Old Spice have smashed it with this campaign.
So this is pretty blaaaady cool. A few friends of mine are currently involved in the marketing and promotion in the UK of Flexible Love – an amazing folding chair that can be stretched and reshaped in various ways to seat as many as 16 people.
Designed by Chishen Chiu, the chair uses an accordion-like, honeycomb structure to enable it to fluently expand and contract. As well as being a brilliant piece of product design the chair also ticks all the environmental boxes, being made from fully recyclable materials. Whether you would or wouldn’t want in your living room this is undoubtedly a great idea and an even greater example of how a material can perfectly dictated a form.
There will be a demonstration tent down at 1234 Shoreditch festival this weekend, so be sure to check it out if you’re heading down. If not then check the video above.
So… as a result of drinking too much beer whilst the world cup has been on, a couple of trips away and a bit of site development, we’ve all been incredibly slack this last couple of weeks with posting. But anyway, we’re back, no longer distracted by the beautiful game and and ready to dig out some wicked shit from around the world.
First up, check out these amazing black and white underwater photos by Wayne Levin. The flatness of these desaturated shots captures something about this environment that I don’t think you get with colour photography – a brilliant representation of an unknown, eerie world. Make sure you go over to his site to check out some more.
Bit of an unusual subject matter by Amir Zaki but what amazing photos this series of lifeguard towers make. Typology photography at its best… DOPE!
Couple more after the jump.
Love this video for Breakbot – a self-proclaimed, awesome, sexy Frenchman signed to Ed Banger Records. The video was brilliantly directed and put together by Irina Dakava and consists of around 2000 individual watercolor paintings, all of which must of taken fucking ages… pretty impressive stuff. Check some images after the jump.
Everyone needs a good world cup chart. I’ve seen a lot of crap, over-designed ones knocking about but this one designed by Benjamin Prescott is spot on. Simple to follow, typographically banging and beautifully designed. Buy yours here!
We’ve posted about something similar to this before but it doesn’t make this any less amazing. The juxtaposition of the old decrepit castle and the contemporary visual projection is what makes this fucking cool. I love the shots in which you can see the whole town underneath the insanely animated castle. Imagine how trippy this would be had you just been randomly walking past.
This architectural mapping projection from the Branchage Film Festival was done by London Seeper.
Nice little idea by Bas van de Poel and Daan van Dam, a couple of advertising students based in Amsterdam. Unfortunately they only come as Dutch replica shirts so a pub full of beer-bellied Wayne Rooney’s will have to wait for now!!
Came across this nice series by Matt Logue entitled ‘Empty L.A‘. Not sure how he’s managed to shoot all of these fairly large landscapes completely deserted, but the 28-days-later-esque feel about them is really nice for cityscape photographs.
A few more after the jump.
